‘Slow’ In-Flight Movies Will Put You to Sleep (in a Good Way)
You may have heard of the slow food movement. Now British Airways is introducing slow entertainment on its long flights — including a seven-hour film of a train ride through Norway.
“Slow TV,” as the airline is calling it, will provide long-haul passengers with something soporific to watch. The airline was inspired by the runaway success of the train film in Norway, where about a million people have viewed it.
The airline thinks the train video holds similar appeal as the plane map that passengers can watch on the screen in front of them.
“It fits perfectly with the wallpaper-style footage people find mesmerising,” British Airways On-Board Entertainment Manager Richard D’Cruze said about the train film. “There’s a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment.”
The airline expects “wallpaper-style footage,” or videos that have the entertainment factor of actual wallpaper, to be appealing to the same people who watch the plane map for hours at a time.
For those who can’t wait for their next long-haul British Airways flight to enjoy the scenery on a Norwegian train, here is the first part of the video:
British Airways also said in the statement that future offerings could include videos of knitting, a walk through a park, or bird feeding.
As strange as it sounds, playing a boring video for hours and hours has been a successful strategy for local TV stations for years:
What Slow TV viewing options would you like to see on a flight?