Old Spice Launches New Commercials Featuring NFL Star
Old Spice is kicking off football season with a new marketing campaign centered around an active NFL star.
Greg Jennings, a wide receiver for the Green Bay Packers, will serve as the newest Old Spice Guy to promote their Champion deodorant in a series of seven commercials that will air during the NFL season. The first will officially debut on Wednesday during the NFL kickoff game on NBC, but Old Spice has already put up the spot on YouTube. As with most of Old Spice’s recent commercials, this one is as random as it is hilarious.
In the commercial, which you can watch above, Jennings is shown playing frisbee with his dog on a football field in an over-the-top cinematic victory scene. “When you use Old Spice Champion, it’s like you’re the star in a film about your own life,” he says. Then we meet the man inside the dog costume who reveals that if you don’t use the deodorant, you end up being a bit actor in someone else’s movie.
The advertisements were developed by Wieden + Kennedy, the same agency that developed the Emmy-award winning “The Man Your Man Could Smell Like” commercial for Old Spice, featuring Isaiah Mustafah as the Old Spice Guy.
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