Manicube Delivers Manicures to Your New York Office
Quick Pitch: A manicure service that comes to your office.
Genius Idea: Making women’s lives easier.
As a beauty industry executive who worked long hours, Katina Mountanos frequently found herself running to meetings with big brands — think Chanel, Bobbi Brown — with unsightly nails. “I always worried about getting a manicure before these meetings, but I was always working really late,” she recalls.
It was that, and the memory of the in-office shoe-shines and drycleaning pickups offered to her former, mostly male colleagues at Citigroup, that led to the creation of Manicube. The startup, which launched about a month ago in Manhattan, serves up exactly what its name implies: Manicures at your office.
To book, you’ll need to round up at least seven other people, says Mountanos. Manicures cost $15 and are designed to take 15 minutes, plus five minutes for drying time. For every manicure purchased, $1 is donated to fund women entrepreneurs through lending non-profit KIVA.
Manicube currently employs six people part-time, but is increasing their hours quickly. Mountanos and co-founder Liz Whitman interviewed 35 people to start, selecting those who were able to consistently deliver manicures in 15 minutes or less, and had strong backgrounds in service. Mountanos says Manicube is able to compensate more than an average salon, because it guarantees workers three appointments — and thus three gratituities — during hours that are typically slow, i.e., weekday mornings and afternoons.
What’s next? Expansion — both in key cities in the U.S. and internationally — is at the top of the list, says Whitman. Manicube also wants to increase the number of its services it offers to include eyebrow grooming and massages. “The idea is to make women’s lives easier,” Whitman explains. A mobile-friendly website, as well as iPhone and Android apps, are on the way.
Manicube’s founders haven’t yet raised any funding, but are hoping to raise money in the fall.
Read more: http://mashable.com/2012/07/27/manicube/