LOL, WIN or WTF? NRCC: What our website needs is moar BuzzFeed

http://twitter.com/#!/NRCC/status/319795835477041153

cat-deal-with-it-gif

The National Republican Congressional Committee has a shiny new web strategy: I can haz BuzzFeed?

The NRCC spent hours studying how @buzzfeed readers arrived at landing pages and went from one article to the next njour.nl/10yqQ0M

— National Journal (@nationaljournal) April 4, 2013

More from National Journal:

Staffers at the National Republican Congressional Committee are finishing up a site redesign that’ll likely be rolled out this weekend. The new NRCC.org does away with all the typical features of a political website, emulating instead the style of the Web juggernaut whose top headlines currently include “10 Easter Bunnies Straight From Hell” and “14 Photos Of George W. Bush Touching Bald Men’s Heads.”

Yes. They’re going to copy BuzzFeed.

Quote of the day from @lansing : “BuzzFeed’s eating everyone’s lunch,” nationaljournal.com/tech/the-new-h…

— Charlie Spiering (@charliespiering) April 4, 2013

“[Buzzfeed’s] making people want to read and be cognizant of politics in a different way.” – NRCC spokesman

— Rainbow Stalin (@RBStalin) April 4, 2013

NRCC goes BuzzFeed: “shorter posts, fewer menu items & a heavy helping of snark.” ahart.co/XZOxxb

— Andrew Hart (@hartpandrew) April 4, 2013

27 pics of cats reading @pryan‘s budget MT @nationaljournal The new GOP web strategy? Just add @buzzfeed njour.nl/10yqQ0M

— Ben Pershing (@benpershing) April 4, 2013

More from one of the strategists behind the LOLcat-ization of the NRCC:

I urge Democrats to continue to underestimate Republicans online. #tcot

— Nick Marcelli (@NickMarcelli) April 4, 2013

Democrats nervously laughing at our new content strategy: nationaljournal.com/tech/the-new-h…

— Nick Marcelli (@NickMarcelli) April 4, 2013

Democrats nervously laughing at our new content strategy: nationaljournal.com/tech/the-new-h…

— Nick Marcelli (@NickMarcelli) April 4, 2013

A ton of media companies embrace Buzzfeed’s model. Why should a political party be any different? nationaljournal.com/tech/the-new-h…

— Nick Marcelli (@NickMarcelli) April 4, 2013

Will listicles like “13 Animals That Are Really Bummed on Obamacare’s Third Birthday” help the GOP bring in more money and win elections? Reaction is mixed.

<eyes lodged in back of head from massive eye roll> New House Republican Web Strategy: Just Add BuzzFeed nationaljournal.com/tech/the-new-h…

— LilMissRightie (@LilMissRightie) April 4, 2013

Color me skeptical < The New House Republican Web Strategy: Just Add BuzzFeed bit.ly/XfAE0s (h/t @tylergray)

— Todd Zeigler (@debaser) April 4, 2013

Agreed, really cool RT @ericwilson: really cool site redesign coming from the @nrcc this weekend bit.ly/YxYBRK

— Teddy Peterson (@TLPIII) April 4, 2013

Not crazy about the design, but idea is good: The New @nrcc House GOP Web Strategy: Just Add BuzzFeednationaljournal.com/tech/the-new-h… via @b_fung

— El SOOPer!! (@SooperMexican) April 4, 2013

Love this. Go @nrcc nationaljournal.com/tech/the-new-h…

— Nathan Wurtzel (@NathanWurtzel) April 4, 2013

@soopermexican @nrcc I worry it will come across as ‘Trying Too Hard’ Syndrome. I await and will be very happy to be proven wrong on this!

— LilMissRightie (@LilMissRightie) April 4, 2013

BuzzFeeders are loving the attention.

Whoa nationaljournal.com/tech/the-new-h…

— Ben Smith (@BuzzFeedBen) April 4, 2013

NRCC modeling its new website after BuzzFeed. Really. nationaljournal.com/tech/the-new-h…

— McKay Coppins (@mckaycoppins) April 4, 2013

Proof Republicans are smarter than Democrats mobile.nationaljournal.com/tech/the-new-h…

— Jonah Peretti (@peretti) April 4, 2013

This may not be the end of the BuzzFeeding of politics:

Stay tuned MT @dw_grant: Fascinating: GOP’s NRCC goes Buzzfeed online. NRSC, RNC to come? @bdayspring, @seanspicer?nationaljournal.com/tech/the-new-h…

— Brad Dayspring (@BDayspring) April 4, 2013

Editor’s note: This post has been updated with additional tweets.

Read more: http://twitchy.com/2013/04/04/lol-win-or-wtf-house-republicans-what-our-website-needs-is-moar-buzzfeed/