Eye-Tracking; Heatmaps That Reveal Where People Look

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Eye-Tracking; Heatmaps That Reveal Where People Look

Men spend more time looking at the woman, while women read the rest of the ad.

Eye-Tracking; Heatmaps That Reveal Where People Look

How men look at an H&M ad.

Eye-Tracking; Heatmaps That Reveal Where People Look

Men focus more on the junk than women.

Eye-Tracking; Heatmaps That Reveal Where People Look

Women tend to focus on the face and the torso.

Eye-Tracking; Heatmaps That Reveal Where People Look

These Sunsilk ads show that just putting a pretty face on a copy isn't enough. It matters where she's looking.

Eye-Tracking; Heatmaps That Reveal Where People Look

Men focus on baseball players' torso more than women, who look only at the face.

Eye-Tracking; Heatmaps That Reveal Where People Look

Men are not looking at the shoes at all.

Eye-Tracking; Heatmaps That Reveal Where People Look

On Google, the top five listings on the page get the majority of eyeballs. The red lines are the "fold" — the point at which you'd have to scroll down.

Eye-Tracking; Heatmaps That Reveal Where People Look

Notice how nobody's looking at Wolf Blitzer, but at rather the center of the frame.

Eye-Tracking; Heatmaps That Reveal Where People Look

Even though there's a large picture of a man's face on this billboard, more people were looking at the words on the left.

Read more: http://imgur.com/gallery/ox5vI