Burberry Tops Fashion Brands In Social Media This Week
Our social media engagement chart for this week turns to the world of fashion, where Burberry rules the social media roost, according to data aggregator Starcount.
To some, the Burberry brand conjures up images of trenchcoats silhouetted by the foggy London skyscape, but to younger fans, Burberry is synonymous with social media.
The brand works hard at building its social media following. In June, it celebrated reaching 1 million Twitter followers by sending 3,000 fans personalized GIFs thanking them for their support. Burberry also takes an outside-in approach to retail in which it incorporates social media into its brick-and-mortar stores rather than trying to simulate the retail experience online.
Burberry was rewarded for its efforts by hitting number one on Starcount‘s list of the fashion brands with the highest social media engagement over the past week. In addition to to the top 10, Starcount also picked some up-and-comers including bench/, a Philippines-based brand and celebrity favorite Diamond Supply.
What do you think? Did your favorite brands make the cut?