Are These the Olympics’ Most Sponsorable Athletes?
Social media has become an essential marketing tool for modern athletes. It helps celebrity athletes show their human side and connect with fans, and helps more under-the-radar athletes raise their profiles, establish personal brands and become more attractive to potential sponsors.
For most athletes big and small, there’s no greater stage than the Olympics. The eyes of the world follow players’ every move and marketers see it as a huge opportunity to expand their reach and put products in front of new audiences. But who are the most effective athletes to partner with?
SponsorHub is a company that connects brands with sponsors online. It uses a scoring metric based on athletes’ on-field performance and social media influence on Twitter, Facebook and Klout to rank their value as corporate pitchmen (and women). The company recently took stock of some of 2012’s biggest Olympic stars to see how they stack as potential brand sponsors. SponsorHub’s results are presented in the following infographic.
Taking the sponsorability gold is Swiss tennis star Rogerer Federer — who doesn’t even have a Twitter account. A pair of Americans — tennis player Serena Williams and basketball star LeBron James — win silver and bronze, respectively. Overall, Americans dominated the rankings. Brazilian soccer hero Neymar, Jamaican sprinter Usain Bolt, Serbian tennis player Novak Djokovic and British diver Tom Daley are the only non-Yanks to rank in SponsorHub’s top 13.
Check out the full infographic below then let us know in the comments — which Olympians do you think would make the best pitchmen and why?